4 key points for brand building in Sri Lanka

The brand is more than a logo and an image or even a recognized name. It is the collective experience of a person with the product or service of a company. A brand is the general perception of a person of a company or product built over time.

4 key points for brand building in Sri Lanka

The brand is more than a logo and an image or even a recognized name. It is the collective experience of a person with the product or service of a company. A brand is the general perception of a person of a company or product built over time.

Here are four things to keep in mind when branding your company:

  1. Owning the 'important': Dole tried to be everything to that all people dedicate their time to focus on a single and clear message "ගෙදර යන ගමන්". Cargills and keels owns many supermarkets because it has focused on that singular message for decades.
  2. Consistency is key - Consistent presentation will ensure that your customers recognize you. Be consistent in your use of logos, taglines, visuals, tone, and ad copy. Wijaya products is one of the most recognizable brands in Sri Lanka because they haven't changed in decades. Make sure your brochures, website, direct mail, and all other advertisements have the same feel and message.
  3. Make your message relevant: Get to know your audience, know what they care about and how to talk to them. Make sure what you sell is what they need. Remember that the conversation should always be about your audience, not about you.
  4. Use a strong offer to motivate: you want your audience to remember you and you want their members to buy from you. You need to move them into action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.

Every time a customer comes into contact with your brand, they will have a positive or negative experience. Those experiences will add to their perception of your brand. Those experiences are remembered later, when it's time to make a purchasing decision. How do you want your brand to be remembered when it comes time for a potential customer to buy? You need to start building that positive perception today and do whatever it takes to maintain it.





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